Saturday 20 October 2012

High Definition Business Resolution?

There’s a new mood for visual art and technical prowess joining forces to make products and service look realistic and compelling.  Video is the new communicator as shorter attention spans and the exponential growth in personal video through smart phones, tablet devices, widescale broadband access and now 4G mobile networks.

Add the convergence of TV, telephone, mobile and broadband access for video, live streaming and other hybrid tools and it is easy to see why a business without video presence will soon be like a business without a fax 20 years ago. It is changing yet again how people buy and do business and how quickly it has come about too.

The high definition video market was once expensive but now almost everyone has the option of HD video on their smart phone. This is great for the news-gathering industry as they have almost instant access to material but what if the person making a video for business promotion has something more to offer than point and shoot?

This is where the new age of video production comes into the fore. The ability to make a video inspire, engage and intrigue the viewer is more likely to help a business and generate sales. A badly produced video will do harm.

Great Potential has introduced high-end video production through its new service the Little Genie.
The Little Genie makes video that engages, with a style that uses the same techniques used in broadcast advertising and creates compelling moving images that sell.

With YouTube, Vimeo and other video platforms taking centre stage, if you don't already have a business video the time is right now to have one.

Call the Little Genie - 0845 838 6338- Check our work here: https://vimeo.com/search?q=Littlegenie